What is a media kit, and how do you put one on your website?

A media kit is a short introduction to you as a creator, written for brands. It shows who you are, what you make, who your audience is, and what it is like to work with you. Most sponsorships begin with someone asking to see it, so the creators who get deals keep one ready. The best place to keep it is a page on your own website, because a page is always current and always one link away.

Quick answer

• A media kit is one page about you as a creator: who you are, who follows you, examples of your work, what you offer, and how to reach you.
• Brands use it to decide quickly whether you fit a campaign, often while comparing many creators at once.
• Six parts cover it: a short bio, your numbers, who your audience is, your best work, what you offer, and contact details.
• A page on your website beats a PDF for most creators. It stays current, opens on any phone, and gives you one link to share.
• Keep the numbers honest and update them when they change. Brands can see your public numbers too.

What is a media kit?

The name comes from magazines and newspapers. They made small packets of facts for advertisers: who reads us, how many, what an ad costs. Creators borrowed the idea, because a sponsorship is the same trade. A brand pays for the attention of your audience, and before they pay, they want the facts.

So a media kit is not fancy and not technical. It is one page that answers the questions every brand asks: who are you, what do you make, who is watching, have you done this before, what do you offer, and how do we start. That is the whole job.

How do sponsorships actually start?

Almost every sponsorship starts in one of two ways, and both run through the same moment.

The first way is inbound. A brand finds you, likes what it sees, and sends a short message that says something like "do you have a media kit and rates?" That message usually goes to several creators at once, and the person sending it has a list to get through. If your answer is a link they can open right away, you stay in the running. If your answer is "give me a few days," you are asking a stranger to wait while you build something from scratch, and some will not.

The second way is outbound. You email a brand you genuinely fit and introduce yourself. That email needs to be short, which means it cannot hold your story, your numbers, and your examples. The media kit link carries all of that, so the email can just say who you are and why the fit is real.

Either way, the media kit is the doorway. Sponsorships rarely start with a contract. They start with someone glancing at one page and deciding you are worth a reply.

What goes in a creator media kit?

Six parts. Most fit in a sentence or a short list, which is why the whole thing is one page.

Who you are. Three or four sentences. What you make, who it is for, and what makes your corner of it yours. Write it the way you talk, because the brand is also checking whether your voice fits theirs.

Your numbers. Followers or subscribers on each platform where you are active, and a plain measure of how much your audience responds, like the likes and comments a typical post gets compared to your follower count. Every platform shows creators these numbers in its built-in stats section, so you are copying, not guessing. If you have an email list, include its size too. Brands like email because it does not depend on a feed, and our guide on growing an email list from your website shows why it is worth building early.

Who your audience is. Rough age range, where most of them live, and what they care about. The same built-in stats show this. A brand selling in one country wants to know your viewers are actually there, so this section quietly answers their biggest question: are these the people we are trying to reach?

Your work. A few of your best pieces, linked or shown. If you have worked with brands before, name them and say what you made. If a collaboration produced results you can state plainly, like orders through your code, say so. If you have no brand work yet, show the content that proves what a sponsored piece would look like. Our guide on showing your work in a gallery covers how to pick and order those pieces.

What you offer. The kinds of work a brand can book: a sponsored post, a video mention, a dedicated video, a newsletter placement, whatever you actually do. Naming the options makes the first conversation concrete.

How to reach you. An email address you check, and rates if you choose to list them. Do not make an interested brand hunt for the door.

Should your media kit be a page or a PDF?

For most creators, a page on your own website wins.

A page is always current. When your numbers grow, you edit the page once, and every link you ever shared now shows the new numbers. A PDF is frozen the moment you send it, so old copies with old numbers keep floating around inboxes. A page also opens instantly on a phone, where plenty of brand people will read it, while a PDF attachment asks them to download and pinch and zoom.

There is one more quiet benefit: a page can be found. A brand searching your name can land on it directly, which means your media kit can start conversations you never pitched for.

The PDF still has a place. Some brands ask for an attachment for their files. The easy pattern is page first, and a PDF copy exported from it when someone asks. The page stays the one you maintain.

How do you put a media kit on your website?

If you already have a website, this is one new page.

Give it a clear address, like yourname.com/media-kit. Some creators call the page "work with me," which is friendlier and tells brands the door is open. Either name works. What matters is that it has its own link you can paste anywhere.

Put the six parts on it in the order above, top to bottom. Then link to the page from the places brands actually look: your website menu or footer, your contact page, and your social bios next to your other links. A media kit nobody can find does not exist.

If you do not have a website yet, this page is a good reason to get one, and it should not be the only page. Brands who like your media kit will click around to see who you are, so the page works best inside a real home. Our guide on making a personal brand website walks through that bigger picture.

One warning from watching beginners build this with AI: if you give an AI website builder one thin line, like "make a website for a creator," you get the same generic page every other creator got, with filler sentences where your story should be. A media kit page is the last place that can be generic, because its whole job is to show a brand there is a real, specific person here. The fix is the input. Hand the builder your actual bio, your actual numbers, and your actual examples, and the page comes out yours.

How do you keep your media kit honest and current?

Use the real numbers from your platform stats, rounded is fine, inflated is not. Brands can see your public counts in seconds, and one stretched number costs you the trust the whole page exists to build. If a number is small, let it be small and let the audience section explain why those people are worth reaching.

Then keep it alive. Set a repeating reminder to refresh the numbers, monthly is plenty for most creators, and update the work section whenever you finish something worth showing. An out-of-date media kit sends the one message you never want a brand to read: nobody is home.

Where should you start?

Start with what you already have. In one sitting, write the three or four sentence bio, copy your numbers and audience facts from each platform's stats section, and pick your best pieces. That is most of a media kit, gathered in under an hour.

Then give it a home. Put it on its own page, link it from your bio, and it quietly works for you every day after that, ready for the message that starts your first sponsorship. If the website is the missing piece, start with a prompt built around you and get online with a media kit page that sounds like you from the first draft.