Acceptable Use Policy

Last updated: July 31, 2026

Expert Built turns a description of your business into a written brief that you paste into an AI website builder. We do not build, host, or operate any website. Even so, the brief is something we produce on request, so there are businesses we will not write one for.

1. Child safety

We have zero tolerance for any material or request that sexualises a minor or places a minor in an adult, intimate or exploitative context. This includes child sexual abuse material in any form, real or synthetic, and any dating, companionship or adult-content service involving anyone under 18.

This is a hard block, not a judgement call. Any submission of this kind is refused outright: nothing is generated, and nothing is passed to any downstream builder or third party. Where our screening is uncertain, it refuses. Refusals of this kind are recorded for review. Businesses forchildren, such as nurseries, schools, paediatric clinics, children's photographers and children's sports clubs, are entirely welcome and are unaffected.

If you encounter anything of this nature connected to Expert Built, report it to support@expertbuilt.com immediately.

2. Prohibited categories

We will not produce a website brief for a business in any of the following categories. This list mirrors the acceptable use requirements of our payment provider.

Child sexual abuse material and sexualisation of minors. Any material or service that sexualises a minor, presents a minor in an adult or intimate context, or facilitates access to or contact with minors for such purposes. This includes child sexual abuse material in any form, real or synthetic, and dating, companionship or adult-content services involving anyone under 18. This is refused outright and is never a judgement call.
Impersonation of a third party or their brand. Presenting a business as another company's official website, support desk, help centre, account or billing channel, or as an authorised representative without authorisation. This includes fake technical-support and account-verification pages, and passing off another party's brand, name or identity as your own. Servicing, reselling or teaching a product you are open about not owning is a separate matter and is judged on its own terms.
Hate, extremism and terrorism. Content or organisations promoting hatred, harassment or violence against people on the basis of race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability or age; terrorist and violent-extremist groups, their propaganda, merchandise or fundraising; and paramilitary or militia recruitment.
Self-harm, suicide and eating disorders. Content that encourages, instructs in, or glorifies suicide, self-injury or disordered eating, including pro-anorexia communities. Mental-health clinicians, eating-disorder treatment services, crisis lines and prevention charities are not included and are welcome.
Human trafficking and exploitation. Human trafficking, forced labour, prostitution and pimping, brothels, mail-order-bride and coercive-marriage services, and any trade in human beings, organs or remains.
Graphic violence and shock content. Real depictions of death, serious injury, torture or cruelty presented as entertainment, including gore and shock sites.
Forged documents and false identity. Fake or novelty passports, identity cards, driving licences, diplomas, degrees, professional certificates, references, payslips, bank statements and medical or vaccination records, and services that alter or falsify identity documents.
Hacking services and malicious software. Hacking for hire, DDoS and botnet services, malware, ransomware, exploit and phishing kits, credential stuffing, carding and trade in stolen card or account data. Legitimate security consultancies and penetration testers working under contract are not included.
Personal data brokerage and doxxing. Selling, compiling or reselling personal data, people-search and background-check services, scraped contact or email databases, and publishing private information about individuals.
Stolen and illicitly obtained goods. Resale of stolen property, and goods obtained through theft or fraud.
Money laundering and tax evasion. Laundering services, shell or nominee company formation for concealment, sanctions evasion, and advice on hiding income or assets from tax authorities. An accountant or bookkeeper doing ordinary tax work is not included.
Animal cruelty and protected wildlife. Animal fighting, cruelty content, puppy and kitten mills, and trade in endangered species or protected wildlife products including ivory, rhino horn and shark fin. Vets, groomers, kennels, breeders operating lawfully and animal charities are not included.
Tobacco, vaping and nicotine. Cigarettes, cigars, rolling tobacco, e-cigarettes, vapes, e-liquids, nicotine pouches, snus and shisha or hookah tobacco, whether retail or wholesale.
Fake reviews and manufactured credibility. Selling, writing or brokering reviews, ratings, testimonials or endorsements that are not genuine, and services that remove or suppress genuine negative reviews.
Ticket resale and purchasing bots. Secondary ticket resale, touting and scalping, and bots that acquire tickets, sneakers or other limited inventory. A venue or promoter selling admission to its own events is not included.
Gambling and games of chance. Casinos, betting and sportsbooks, poker, slots, roulette, lotteries, raffles, auctions, sweepstakes, prize competitions and paid entries, odds making or sports forecasting for prizes, and fantasy sports leagues.
Adult and age-restricted content, and dating. Pornography and sexually oriented material, escort and companionship services, adult webcam sites, and dating services or apps.
Regulated financial services and payments. Banking, lending, insurance, money transfer, payment facilitation and merchant-of-record services, and exchanges, dealers or trading platforms for financial instruments, currencies or cryptocurrencies.
Investment advice and business opportunities. Trading signals and strategies, stock or crypto tips, forex education, get-rich-quick schemes, and any business or investment opportunity promising financial returns.
Credit services and identity protection. Credit advice and consulting, credit or mortgage counselling, credit repair, credit protection, identity-theft protection, and age-verification services.
Virtual currency and stored value. Store credit, gift cards, vouchers, prepaid balances, and resale of in-game or platform currency.
Pyramid schemes, MLM and network marketing. Multi-level and network marketing, referral-earnings and matrix or gifting schemes, and any model where income comes from recruiting others.
Mass marketing and engagement services. Telemarketing, bulk SMS or messaging-app marketing, automated social media marketing or services that grow followers, likes or engagement, paid job boards and listing services, and lead reselling. An ordinary marketing or design agency serving local clients is not included.
Political and social campaigning. Election campaigns, party or candidate sites, lobbying and issue-advocacy campaigning.
Pseudo-science. Clairvoyance and psychic readings, horoscopes, astrology, zodiac and star-sign content, birth-chart readings, tarot, fortune telling, numerology, mediums and spirit contact, and energy or crystal healing.
Medical advice, weight loss and muscle building. Diagnosis or treatment advice, prescription and pharmacy services, supplements, and weight-loss, diet or muscle-building programmes. A licensed clinic, dentist, physiotherapist or ordinary gym is not included.
Travel services and timeshares. Flight, hotel and package booking or reselling, reservation services, tour operators, travel clubs, and timeshare sales or exit services.
Technical support and device performance software. Any software or service marketed to repair, maintain, or improve the performance or security of an electronic device. This includes device cleaners and optimisers, registry cleaners, driver updaters, battery and speed boosters, antivirus and security suites, remote IT support and help desks, and phone or computer repair services.
VPN and proxy services. Virtual private networks, proxy servers, and anonymising or geo-unblocking services.
Unauthorised access to data or devices. Spyware and stalkerware, keyloggers, phone or device unlocking, account or password cracking, and credential harvesting.
Infringing and unlicensed content. Illicit streaming and IPTV, stream rippers and downloaders, content copying, pirated media or software, and resale of goods without authorisation from the rights holder.
Unauthorised software resale. Reselling Microsoft, Adobe or any other vendor's licences or keys without that vendor's authorisation.
Marketplaces for third-party sellers. Platforms whose purpose is to let other businesses or individuals list products and take payment. A shop selling its own products is not included.
Exam preparation, academic fraud and unauthorised certification. Exam preparation and test-prep products, question banks, certification bootcamps and pass-guarantee offers; essay and paper mills, coursework ghostwriting, exam-taking or proxy-attendance services; and selling certifications or courses the business does not own or have resale rights to. An individual tutor or a school teaching their own lessons in a subject is not included.
Synthetic media and use of a person's likeness. Deepfakes, face swaps, generated or stylised human faces, voice cloning and impersonation, any generation using a person's likeness without their consent, and automated decision-making or categorisation of people.
CAPTCHA solving and bot-detection bypass. Services that solve CAPTCHAs or defeat anti-bot and rate-limiting protections.
Government services. Embassies and consulates, and visa, permit or official-document processing presented as an official channel.
Weapons. Firearms, ammunition, explosives, knives sold as weapons, and weapon parts or accessories.
Illegal drugs. Controlled substances, drug paraphernalia and legal highs.
Counterfeit goods. Replica or knock-off branded goods and any deliberately imitated product.

3. How this is enforced

Every description submitted to Expert Built is screened before anything is generated. The screen runs in two layers: an immediate check against a list of prohibited terms, and a review of the description by an automated classifier. If either layer places your business in a prohibited category, we refuse the request, tell you which category applied, and point you back to this page. Nothing is generated and nothing is sent onward.

4. If you think we got it wrong

The screen is automated, so it can be wrong. If your business was refused and you believe it does not belong to any category above, email support@expertbuilt.com with a description of what you do and we will review it.

5. Your own obligations

Passing our screen is not approval of your business. You remain responsible for the website you build, for the accuracy of what you publish on it, and for holding any licence or registration your activity requires. Your hosting provider and your payment provider apply their own policies, which may be stricter than this one.

6. Changes

We may update this policy as the requirements we operate under change. The version on this page is always the one in force.