How do you take payments and get paid on your website?
Updated July 19, 2026
Getting paid on your website works the same way whether you sell candles, coaching, online courses, or collect donations. Your website shows what something costs and gives people a button to pay. A payment company handles the actual payment: it collects the card details on its own secure form, keeps a small fee, and sends the rest to your bank account. You never touch a card number yourself, and you do not need to understand anything about banking to set it up.
Quick answer
- Payments on a website run through a payment company like Stripe, PayPal, or Square. Your website connects to one during setup.
- You never see or store card numbers. The payment company's secure form handles the card, then tells your website the payment went through.
- The payment company keeps a small fee from each sale, a small percentage plus a fixed amount. Most of the time there is no monthly bill for taking payments.
- The money is not instant. Expect it in your bank within a business day or two once you are up and running, and expect the very first payout to take longer.
- You do not need a full online store. Stores, booking deposits, course payments, donations, and simple payment links all work through the same machinery.
How does taking a payment on a website actually work?
There are two jobs, and you only do one of them.
Your website's job is to show the thing: what it is, what it costs, and a button to pay. The payment company's job is everything that happens after the click. When a buyer pays, they type their card details into a secure form run by the payment company, not by you. The payment company checks the card, moves the money, and tells your website the payment worked. Your website then does whatever comes next, like confirming an order, booking a time, or unlocking a course.
This split is also what makes it safe. The card number never passes through your website or your hands, so there is nothing for you to protect, leak, or get wrong. The payment company carries that responsibility, and handling cards securely is its entire business.
What is a payment company, and how do you pick one?
A payment company sits between the buyer's card and your bank account. The three names a first-timer will meet most often are Stripe, PayPal, and Square.
Here is the part that saves you a decision: in practice, your website builder picks the shortlist for you. Every builder works with certain payment companies, and connecting one is a guided signup inside the builder, not a technical job. You create an account with the payment company, confirm who you are, tell it where your bank account is, and the pay button starts working.
Which one you land on matters less than beginners fear. Their fees have a similar shape, and all of them handle the security part completely. One difference worth knowing: a PayPal button lets people pay from their PayPal balance without typing a card, and some buyers prefer that. If your builder offers more than one option, you can even connect a card payment company and PayPal side by side.
What does it cost to take payments?
You pay per sale, not per month. The fee comes out before the money reaches you, so there is no bill to remember.
Here are the current standard online rates from the three big names, each from its own pricing page:
- Stripe charges 2.9% plus 30 cents per successful transaction for US cards (Stripe, 2026).
- PayPal charges 3.49% plus 49 cents when buyers pay through PayPal Checkout, and 2.99% plus 49 cents for standard card payments (PayPal, 2026).
- Square charges 3.3% plus 30 cents for card payments made online or through an invoice on its plan with no monthly charge (Square, 2026).
To make that real: if you sell something for $40 through Stripe, the fee is $1.46 and you receive $38.54. That is the whole cost of getting paid on that sale.
Prices like these can change, so treat the numbers above as a snapshot and check the payment company's own pricing page when you sign up. The shape, a small percentage plus a small fixed amount per sale, has stayed steady for years.
When does the money reach your bank account?
Not instantly, and it helps to know that before your first sale so it does not worry you.
When someone pays, the money first lands in your account with the payment company. From there it moves to your bank on a schedule. Stripe says funds from a sale in the US are typically ready to pay out after 2 business days (Stripe, 2026). Square says payments taken before 5 PM Pacific time reach your bank the next business day (Square, 2026). With PayPal, the money sits in your PayPal balance first, and you move it to your bank from there.
One thing catches almost every new seller: the first payout is slower than all the rest. Stripe, for example, typically schedules your initial payout for 7 to 14 days after your first successful payment (Stripe, 2026). That delay is the payment company checking that you are who you say you are. It happens once, it is normal, and every payout after that runs on the regular schedule.
The practical takeaway is simple: do not plan to spend a sale the day you make it.
Do you need a full online store to get paid?
No. This is the part most first-timers overrate. A full store, with product pages and a cart, is just one of several ways to take money on a website, and it is only the right one if you sell products. Match the machinery to your thing:
- Selling products? That is the full store setup, and our guide on setting up an online store for the first time walks through it.
- Taking appointments? A booking page can collect a deposit or full payment when someone books, which is covered in the booking website guide.
- Selling knowledge? A course or membership charges at checkout and then unlocks the content, explained in the course and membership guide.
- Collecting donations? Giving buttons run on the same payment machinery, covered in the church and ministry guide.
- Just need to charge for your work? Most payment companies also give you payment links and simple invoices you can send by email or text, no cart required.
The common thread is that every path starts with a website that has the right pay pieces for your kind of business, set up around what you actually do.
Ready to get online and get paid?
Answer a few simple questions about what you do and how people pay you, and Expert Built turns your answers into the detailed prompt an AI website builder needs. Your website comes out built around your business, with the right way to take payment for your thing, not the generic setup everyone else gets.
Get startedWhat should you set up first?
Work in this order and nothing will block you.
First, get the website itself online. The pay pieces hang off the website, so it comes first. If you are starting from zero, the first-time walkthrough covers that path step by step.
Second, connect a payment company during setup. Have two things ready: your bank account details, and something that proves who you are, because the payment company will check. The signup is guided and most people finish it in one sitting.
Third, run one small test. Buy your own cheapest thing, or send yourself a payment link, and pay with your own card. You will see exactly what your buyer sees, and you will know the whole chain works before a stranger tries it.
That is the entire system: your website shows the price, the payment company moves the money, your bank receives it. If you want the website part built around your business instead of a generic template, start with a prompt built around what you do.
Frequently asked questions
- Do you need a business bank account before you can get paid?
- You need a bank account, and the payment company asks for it during signup so it knows where to send your money. Many people who are just starting use the checking account they already have, then open a separate business account once real sales come in. Keeping business money separate makes tax time much easier, so it is worth doing early.
- Can you take payments without a website?
- Yes. Payment companies offer payment links you can send by text or email, and those work on their own. The catch is trust. A bare link asks a stranger to pay with no place to see who you are, what they get, or how to reach you. A website gives your payment link a home, which is why most people end up with both.
- Do you have to charge sales tax on what you sell?
- It depends on what you sell and where you and your buyers are, so there is no single answer. The good news is that the tools handle the math. Most builders and payment companies have settings that add the right tax at checkout once you tell them where you operate. For the rules themselves, a short talk with a local accountant when you start selling is worth it.
- Can people in other countries pay you?
- Usually yes. The big payment companies can accept cards from most other countries and turn the money into your currency before it reaches your bank. Sales from abroad often carry a higher fee than local ones, so check the pricing page of the payment company you pick if you expect a lot of overseas buyers.